Guest Appearance: Peter Amara

Peter Amara: What is the first step in the marketing research process?

“Every morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn’t matter whether you’re the lion or a gazelle-when the sun comes up, you’d better be running.” – Christopher McDougall

Message the Guest

About Chosen Joe Coffee Company

Pete Amara is a co-founder of Chosen Joe Coffee Company, a veteran-owned handcrafted, fresh-roasted retail coffee company in Arlington, VA. Through shared vision with his partners, Pete’s leadership has helped moved the company from what started as a small idea in Afghanistan to the company it has evolved into today.

Pete has a Bachelor of Arts in Political Science and Economics from the University of Wisconsin – Whitewater in 1998, an MBA from Amberton University in 2010, and a Master of Arts in Procurement and Acquisitions Management from Webster University in 2012. Pete also graduated with his Ph.D. in Business Administration from Northcentral University in 2020.
Today, Pete’s purpose and passion are in social entrepreneurship opportunities, helping emerging entrepreneurs launch in their preferred markets through mentorship and cultivating trusted relationships.

About Episode

Even if you yourself don’t drink coffee, the odds are pretty good that virtually everyone around you does. In 2015 alone, we spent over 74 billion dollars on coffee here in the US alone. Imagine what the numbers are like for the industry on a global scale!

We like our coffee, is what I’m saying.

It would almost seem as though the world does not need more coffee shops, but that is not the case. One of the most interesting things to emerge in the past decade is the idea that any kind of retail shop be opened with a specific purpose in mind. The story behind our favorite local haunts has become almost as important to us as what we buy itself, including our favorite magical bean. We can basically pick and choose retailers that reflects our own personalities and beliefs.

To that end, if you’ve ever wanted to learn more about coffee shops opened by and for U.S. military veterans, you’re going to love who we’re talking with in this episode!

Elliot, Mike, and Peter are the three remarkable human beings behind the Chosen Joe Coffee Company. They are veterans, entrepreneurs, serious students of business. Years of serving our country have given them a love of our nation, a love of all things coffee, and the desire to use their unique and combined experiences and passions to work with and inspire their fellow veterans.

While Chosen Joe Coffee might be a newly-formed brand, these guys are no strangers to business.

The more you learn about there journey from veterans to opening a coffee shop that seeks to inspire and support other veterans, the more impressed we know you’re going to be.

Resources and Important Links

Peter Amara – Book: A Happy Pocket Full of Money

How you can listen and access the show

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