Message the Guest
After the birth of his daughter, Yarie, REALHER founder Bill Xiang started researching the best ways to raise a daughter. He was overwhelmed by the amount of information about how much society can affect a woman’s upbringing. Upon further investigation, he found that offering simple affirmations would help build confidence. Xiang, who already had a highly successful and extensive history developing innovative product for global masstige, prestige, and luxury brands alike, knew he was onto something. “I wanted to do whatever I could to make as much of a difference as possible, to help more women. I wanted to build a brand to inspire women to be independent, successful, and fulfilled.” It was this seed that sparked the idea of creating REALHER.
The American cosmetic industry is truly a force to be reckoned with. With more than $50-billion in annual revenue, the success of brands like Maybelline and L’Oreal is staggering. However, many critics of the cosmetic industry would argue that not all profits are good profits.
As the presence of such critics might make one imagine, our beauty industry is fraught with controversy. A large segment of this controversy is brought on by the age demographic that major beauty brands serve. With nearly 80% of the market share belonging to teenagers, it’s easy to see why someone might be wary of the manner in which these products are marketed.
With Instagram posts highlighting some of these marketing tactics that say, “If tomorrow, women woke up and decided they really liked their bodies, just think how many industries would go out of business.” No joke!
Megan Merid from REALHER Makeup has made it her life’s work to fight against these harmful stereotypes. With the birth of her daughter as a catalyst for her success, she has created a beauty empire dedicated to allowing women to explore their creativity while empowering them to love themselves while doing so.
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If you take a look around the endless arena of business, and how we communicate with clients, coworkers, and others, you would probably say you wish things would be a little more straightforward. Communication is one of the biggest areas we try to improve within the larger subject of productivity. It is estimated that 75% of global organizations are expected to increase their use of productivity tools in the coming months and years.
We’ve seen some amazing tools, concepts, and inventions brought to the forefront, in the name of improving communication, productivity, and more. Our guest today is just one example of the brilliant entrepreneurs who are striving to make not only their work a little easier but the work of those around them, as well.
Here at Ignite Your Business, we’re thrilled to talk about Content Snare and more with James Rose!
Even if you yourself don’t drink coffee, the odds are pretty good that virtually everyone around you does. In 2015 alone, we spent over 74 billion dollars on coffee here in the US alone. Imagine what the numbers are like for the industry on a global scale!
We like our coffee, is all we’re saying.
It would almost seem as though the world does not need more coffee shops, but that is not the case. One of the most interesting things to emerge in the past decade is the idea that any kind of retail shop be opened with a specific purpose in mind. The story behind our favorite local haunts has become almost as important to us as what we buy itself, including our favorite magical bean. We can basically pick and choose retailers that reflect our own personalities and beliefs.
To that end, if you’ve ever wanted to learn more about coffee shops opened by and for U.S. military veterans, you’re going to love who we’re talking about within this episode!
By the summer of 2019, Disney’s run of movies based on Marvel Comics characters had made over 22 billion in ticket sales. This translates to a lot of people who love to buy things like geek-themed apparel. The average geek is spending over $100 a year on apparel specific to their interests. Some are spending several hundred dollars a year. That only covers apparel.
And within geek apparel, you can find entrepreneurs and creative minds creating clothing that hits even more specific notes. Do you know someone who loves geek culture, but they’re also an entrepreneur? Perhaps a veteran, as well? Where would you go to buy such specific items?
These are questions answered beautifully by our guest, Latoya Cooper from Chic Geek Apparel.