Guest Appearance: Megan Merid

Megan Merid: Real Beauty Real Business

“Our lives begin to end the day we become silent about things that matter.” – Martin Luther King Jr.

Message the Guest

Message the Guest

About REALHER

After the birth of his daughter, Yarie, REALHER founder Bill Xiang started researching the best ways to raise a daughter. He was overwhelmed by the amount of information about how much society can affect a woman’s upbringing. Upon further investigation, he found that offering simple affirmations would help build confidence. Xiang, who already had a highly successful and extensive history developing innovative product for global masstige, prestige, and luxury brands alike, knew he was onto something. “I wanted to do whatever I could to make as much of a difference as possible, to help more women. I wanted to build a brand to inspire women to be independent, successful, and fulfilled.” It was this seed that sparked the idea of creating REALHER.

After the birth of his daughter, Yarie, REALHER founder Bill Xiang started researching the best ways to raise a daughter. He was overwhelmed by the amount of information about how much society can affect a woman’s upbringing. Upon further investigation, he found that offering simple affirmations would help build confidence. Xiang, who already had a highly successful and extensive history developing innovative product for global masstige, prestige, and luxury brands alike, knew he was onto something. “I wanted to do whatever I could to make as much of a difference as possible, to help more women. I wanted to build a brand to inspire women to be independent, successful, and fulfilled.” It was this seed that sparked the idea of creating REALHER.

After the birth of his daughter, Yarie, REALHER founder Bill Xiang started researching the best ways to raise a daughter. He was overwhelmed by the amount of information about how much society can affect a woman’s upbringing. Upon further investigation, he found that offering simple affirmations would help build confidence. Xiang, who already had a highly successful and extensive history developing innovative product for global masstige, prestige, and luxury brands alike, knew he was onto something. “I wanted to do whatever I could to make as much of a difference as possible, to help more women. I wanted to build a brand to inspire women to be independent, successful, and fulfilled.” It was this seed that sparked the idea of creating REALHER.

About Episode

The American cosmetic industry is truly a force to be reckoned with. With more than $50-billion in annual revenue, the success of brands like Maybelline and L’Oreal is staggering. However, many critics of the cosmetic industry would argue that not all profits are good profits.

As the presence of such critics might make one imagine, our beauty industry is fraught with controversy. A large segment of this controversy is brought on by the age demographic that major beauty brands serve. With nearly 80% of the market share belonging to teenagers, it’s easy to see why someone might be wary of the manner in which these products are marketed.

With Instagram posts highlighting some of these marketing tactics that say, “If tomorrow, women woke up and decided they really liked their bodies, just think how many industries would go out of business.” No joke!

Megan Merid from REALHER Makeup has made it her life’s work to fight against these harmful stereotypes. With the birth of her daughter as a catalyst for her success, she has created a beauty empire dedicated to allowing women to explore their creativity while empowering them to love themselves while doing so.

Resources and Important Links

How you can listen and access the show

Similar Episodes & Guests

Jessica Carlin: Customizing Your Business Message on Yelp
Jessica Carlin: Customizing Your Business Message on Yelp

In this episode we speak to our favorite Yelp expert Jessica Carlin as she discusses the intricacies of customizing your business message on Yelp. The do’s, the don’ts and everything in between.

Ask Ignite: Graphic Designer Tips For Non-Designers
Ask Ignite: Graphic Designer Tips For Non-Designers

Need some design tips and directions for your business but no idea where to begin? Keep listening as in this episode, we share precious tips on graphic design for non-designers. Gain insightful suggestions from Josh as he explains the fundamentals of design that every business owner should know.

Ask Ignite: When Is It The Right Time To Rebrand?
Ask Ignite: When Is It The Right Time To Rebrand?

In this episode, we talk about figuring out the right time to give your business a cosmetic makeover. From logo design to competition analysis, we talk about all crucial aspects that play a role in rebranding and redesigning your brand image.

DON’T MISS THE NEXT EPISODE.
Get The Latest Matches To Ignite Your Business

Sign up for Ignite’s newsletter and get all of the best calls and clips, the latest on studio guests, and peeks behind the curtain at what's happening here at Ignite Your Business Show!