Should I Really Worry About What My Competitors Are Doing?

Ask Ignite: Should I Really Worry About What My Competitors Are Doing?


Message the Guest

Got A Question?

About Episode

There is a marked difference between paying attention to your competitors, especially when it comes to how they market themselves, and focusing more on what they are doing, than what your customers might want/enjoy. Competitor obsession can distract you from more important things. Paying attention to businesses similar to yours can be good for inspiration, but it’s still important to ultimately focus on giving your customers the best experience possible.

It can be particularly damaging to focus on specific competitors. Paying attention to patterns in marketing and brand success can be wise. Taking things to the point where you’re essentially cloning what someone else is doing can be extremely problematic.

At the end of the day, getting feedback from clients is always a better idea for making changes, if those changes are necessary. And while identifying certain patterns can steer your own design and branding goals in the right direction, you still want to ultimately establish your own unique identity.

Resources and Important Links

Josh Wilhelm – LightHouse Graphics

How you can listen and access the show

Similar Episodes & Guests

Ask Ignite: How Do I Find Balance Working From Home?
Ask Ignite: How Do I Find Balance Working From Home?

Working from home has its benefits but it’s always very perplexing to separate your work from your personal life when you have your office at your home. Even when you are working from home, creating a dedicated workplace to which you can say goodbye and give time to yourself and your family is very crucial for a sustainable work from home routine. In this episode, we will be discussing what are some of the difficulties people face while working from home and what can be done about that.

Ask Yelp
Jessica Carlin: What Do I Need To Know About Keywords And Categories on Yelp?

We’re breaking from our traditional episodes for these special interview segments with Yelp Partner Sales Director Jessica Carlin.

We’ve received a lot of questions from our listeners all over the country regarding Yelp. Because of that, we decided to take some time and break down and answer these questions directly for you, our listeners. In this episode, we will be discussing what role Yelp plays in getting your business in top of search results and how filling in basic information on your business profile can help increase your organic index.

Drawing from her considerable experience, as a former Brand Ambassador, and through over six years of working for Yelp as a Partner Sales Director, we will address the most pressing questions we receive from entrepreneurs at the Ignite Your Business Radio Show. We hope these segments are as exciting for you as they are for all of us here at Ignite Your Business Radio Show!

Ask Ignite: How Living With ADD & ADHD Can Become Your Superpower
Ask Ignite: How Living With ADD & ADHD Can Become Your Superpower.

Normally we talk about the advice we would give to clients from topics we are experts on, or have guests come on the show. But today I wanted to share something I have not mastered, nor can it completely be mastered, rather it’s something that I myself battle with daily. I want to share with you something near and dear to my heart, the topic of ADD and ADHD. While this condition and I use that term lightly, is normally looked at as a hindrance or negative for the vast majority both in if you are living with it or know of someone that does.

I chose to look at this as what I reference as a superpower. This journey and part of my story go back to 2015 when we had our oldest son tested and came back diagnosed with ADD and ADHD. As I think any parent would, you start researching the unknown and look at how this diagnosis will influence your child and into the future. Along this path of learning, I discovered that I myself was more than likely affected with this same condition as medical research shows that it is usually passed down from one or both of the parents. So I went out and got myself tested and sure enough, I too had this same condition. Sure I spent a little bit of time wallowing in my sorrows thinking this was a bad thing and what my future could have been like had I known or gotten medication sooner.

Get The Latest Matches To Ignite Your Business

Sign up for Ignite’s newsletter and get all of the best calls and clips, the latest on studio guests, and peeks behind the curtain at what's happening here at Ignite Your Business Show!